Product Design Manager
I’m a user-centered designer and mentor, currently managing a small design team at Castor EDC. I’m a no-nonsense SaaS design expert, masterful at balancing business needs with customer expectations. Leading and working with cross-disciplinary teams comes as second nature, and by engaging with customers, stakeholders, product owners/managers, engineering & design teams, I’ll do whatever it takes to drive projects forward.
Currently I’m helping to advance medical research at Castor EDC, but over the years I’ve worked on a wide variety of products, including: leading design at an award winning helpdesk, working on search products with millions of users, designing the UI for a ground-breaking SaaS accountancy startup, and innovating with VOIP platforms for telesales firms.
Product Design Manager
October 2017 – Present
In October 2017 I joined Castor EDC as Lead Product Designer, before switching to my current role as Product Design Manager.
Castor is a cloud-based SaaS application used to capture medical research data. In 2018 we were recognised by Deloitte as the fasted growing healthcare startup in the Netherlands (no mean feat), and boy does it feel like that! The team has nearly tripled in size since I joined, we’ve taken a Series A funding round, achieved a whole host or regulatory milestones and continued to innovate along the way.
Since joining, I’ve been growing and leading a small UX & Design Team redesigning Castor’s core product, Castor EDC. Alongside this, I’ve relaunched our website, updated the company brand, redesigned all the Marketing/Sales collateral, and helped define our company values and internal employer branding. So much coming up in the next 12 months…will updated this soon.
Other recent roles:
Senior UX Designer
April 2016 – September 2017
I joined Deskpro to lead the redesign of their web app, introduce and specify components for a new front-end framework and undertake a long overdue re-brand for the business.
As my workload grew I ended up completing over 40 projects and, aside from the aforementioned, other stand-out work included: designing an amazing new Android app, designing Deskpro’s new VOIP (voice) channel, completely redesigning the instant messenger feature and the email template management UI.
Lead Interaction Designer
April 2015 – April 2016
I worked as lead designer on the B2B side of Jobsite on broad a range of UX, and Interaction design projects.
Central to my work the redesign of their Candidate Search UI, introducing a new frontend framework, and a UI component library to easily share code across the recruiter app. Additionally, I radically shortened and improved the e-commerce journeys and page layouts and worked with the User Research Lead to define, design and introduce recruiter Personas for use across the business.
September 2014 – April 2015
I worked at Crunch as a UI designer with a broad remit including Interaction Design, Visual and Graphic Design and UX. Working with the team I generated screens flows, sitemaps, and prototypes in high and low fidelity alongside user testing and project refinement.
Alongside the day-to-day UX and UI tasks I managed we completely redesigned and developed the sales website as well as major visual updates to the app and the implementation of a new UX strategy that would help bring design and user-centric thinking to the organisation as a whole.
The University of Chichester
MA Fine Art, Distinction
September 2012 – September 2013
During my MA I focused on the creation of timed installations and sculptures that communicated narrative and socio-political concepts using reclaimed materials and objects. Creating large scale (up to 10 x 20 metre) installations I explored themes such as Bradley Manning’s Wikileaks Trial, Animal Welfare Management and Environmentalism.
I created pieces that allowed me to establish a dialogue around issues that concerned me by presenting viewers with a simplified visual analogy of the topic at hand. The MA helped me to outline a creative practice and design methodology that I have continued to use in all projects since; focusing on visual minimalism whereby problems are distilled to their most basic inception and approached from that point forward.
The University of Greenwich
BA Hons Architecture 2:1
September 2009 – June 2012
Studied in Architecture at the University of Greenwich. Projects included designing a theatrical retreat set within the disused slate quarries of LLanberis, Wales and a Caffeine Den in the Meat-packing district of Manhattan NY.
I maintained excellent grades throughout my degree as well as being awarded the cross-degree prize for Visual Studies during my first year and a £1000 grant for Green Engineering in year two. I additionally had end of year work highlighted in the Architects Journal publication.